Online Marketing Guide


From the time of its invention, the internet’s importance cannot be over-emphasized. Today (as of 2018), there are more than 4 billion internet users worldwide, which is why the internet is the largest marketplace. It offers unique perks that may not be found in other marketing mediums- content personalisation, scope of reach, and ability to build far-reaching customer relations. The web is an all-encompassing entity, full of e-commerce sites, recipes, news articles, videos, podcasts, etc. But how can you differentiate your brand to ensure that you reach out to the right people, in a crowded space like this? You can achieve this through online marketing.

Online Marketing Explained

Online marketing is the use of digital technologies and tools to promote products and services. It involves the use of social media platforms, search engines, websites, emails, and other digital channels to reach prospective buyers. Online marketing, unlike traditional marketing, involves a two-way conversation, between businesses and clients, and this is important for customer retention.

Our Guide

There are many business owners out there, doing online marketing, but not all of them succeed. The reason for their failure is obvious: they don’t do things right.

Why This Guide Was Written

Online marketing is like light; it moves very fast. You will need a strong foundation, based on creativity and critical thinking, to keep up. This is why we came up with this guide. It contains the mental building blocks, needed to survive in any aggressive industry. Yes, marketing guides are there in plenty. From video tutorials to textbooks, you can easily have your pick, but none has been more comprehensive. If you’re looking for a guide that will equip you with a wealth of tactical and strategic expert advice, our guide is synonymous with that.

Who Is It for?

This guide targets a vast array of audiences, including first-time online marketers, small business owners, big business owners, marketing managers, experienced entrepreneurs, and any other person or organisation, looking for knowledge related to digital marketing. If you walk away feeling confident of turning around your online marketing strategy, after reading our guide, it will be our pleasure.

How Much of It Should You Read

Our guide is designed to be read from cover to cover. All the articles our site tend to build on one thing: online marketing. A core fact that our guide targets to reinforce is that online marketing is important for the success of your business, especially in this internet age, where we witness billions of people using the internet. Therefore, reading the entire guide will equip you with a wealth of knowledge you need to do your online marketing on a higher scale, to meet the big-picture goal that you have always desired.

Digging into Our Guide’s Specifics

Our site is loaded with several articles, with each article covering a different aspect of online marketing. Specifically, you will find content on types of online marketing campaigns, including social media, content marketing, and email marketing campaigns. The perks of digital marketing have also been discussed in detail, to help you understand why this type of marketing is important for your business. If you’re a small business owner but wants to compete favourably, with big companies, there are online marketing tips you can borrow from such companies; . The tips are contained in our guide. Plus, you will learn the qualities of a good online marketer. Take a tour.