Founder, Chairman and CEO
Four Fundamental Transformations for the Connected Age
In the past 10 years, the needs of clients have changed so dramatically that it’s often difficult to comprehend where we – as an industry – have moved. This presentation will look at four fundamental transformations impacting the marketing and advertising industry: the shift from campaigns to stories and systems to a digital/physical connected world; the shift from agencies to multi-faceted solutions providers spanning consulting, product/service innovation and communications; the shift from big ideas to whole ideas; and the shift from big data to earned data. Bob Greenberg and his agency R/GA has been at the center of many of these transformations. Come take a look at the roadmap of changes that will shape the industry in the coming years.